Leore Avidar
Founder of Alt & Lob
Received funding from Shrug
Moshe and Niv are hustlers. They’re consistently proactive in finding new ways to add value and are thoughtful in how they partner with founders. They’ve collaborated with us on a super valuable marketing initiative to share our product via Shrug VIP and have introduced us to Athletes, Artists, and best in class operators to help us along our journey. You will not find more authentic, quality and smart humans than the people at Shrug!
Maddie Hall
Co-Founder of Living Carbon
Received funding from Shrug
Since the ideation of Living Carbon, Niv has been an inquisitive and essential thought partner. The Shrug team connected us to many of our earliest investors, which is so critical for an early stage ambitious deep tech company like Living Carbon. They have followed through on their commitments and have been such a trustworthy investor for us to go to when things are going well and when we need help navigating the tricky world of VC. Niv and team are kings and queens of messaging and communication. They are number one in my book for helping us share our product with others and with the world.
Delian Asparouhov
Co-Founder of Varda & Investor at Founders Fund
Co-invested with Shrug
Moshe is one of my favorite people to work with and co-invest with! As both a founder and co-investor, I've seen him hustle and add real value first hand, way beyond what one would expect based on the check sizes he/Shrug write. His network never fails to amaze me and when he recommends I chat/meet with someone I take his word for it. If you have the chance to get Shrug on your cap table I'd highly recommend doing so :)
JD Maresco
Co-Founder of Batch and Citizen
Received funding from Shrug
Niv and Moshe invested in my company very early and became two of my biggest advocates and partners from day one. They introduced close to half of our cap table, including one of our lead investors for our seed round, and were my closest partners in my most recent raise. They invest in products they really believe in and then work hard for their companies, using their incredible network + hype machine to build credibility for the businesses they are involved in. I try to only work with investors who are good people and who hustle and act like founders themselves. Shrug is the real deal.
Alex Pall
The Chainsmokers
Co-invested with Shrug
While Drew and Myself are relatively new to the Venture capital space we are fast learners and one skill we have never lacked is being able to identify qualities in people that make them exceptional. Niv and Moshe were two of the first venture firms kind enough to take the time to speak with us and since then we have become not only close friends but they offer us the most valued advice. Their ability to see around the corner and find deals at this stage is unparalleled. It has been an honor to work with them and learn and we have an expression here at Mantis, when Shrug is in, so are we!
Ashley Mayer
Communications Leader & Angel
Co-invested with Shrug
Niv approaches the craft of startup investing with an abundance mindset. He’s generous with his time, wisdom and deal flow, and goes out of his way to encourage emerging investors. He’s the ultimate champion for his portfolio, and I’ve been lucky to invest alongside him a handful of times. In a field that often takes itself a little too seriously, Niv has built a venture capital brand that’s playful and celebratory, humorous but never cynical. Our ecosystem is better off with Niv and Shrug in it.
Liya Shuster-Bier
Founder of Alula
Received funding from Shrug
Moshe is my secret weapon. I met him through Company Ventures early in my pre-seed raise last year. Within 15 minutes of chatting, he had conviction, a rarity. Over the next two weeks, he hustled in every which way possible to help me close the deal early days of the pandemic when most investors were closing shop with the markets in disarray. Over the past 18 months, he has helped bring product and marketing insights from companies that have nothing to do with oncology, like Superhuman, Clubhouse and Haus, to the cancer patient at Alula. His ability to spot early trends, cross-pollinate them and empower founders with insights they hear nowhere else is one-of-a-kind. Oh, and he's the realest!
Jonathon Triest
Founder of Ludlow Ventures
Co-invested with Shrug
Moshe and Niv are in a league of their own. I don't know of any other VCs who pour so much love and attention into every single company they invest in. Their network is bananas, absolutely bananas, and they plug founders into it on day one. They are wildly creative, super savvy, and perfectly nerdy. I'm honored to call them close friends.
Kevin Tan
Co-Founder of Snackpass
Received funding from Shrug
Moshe and Niv are lit 🔥 Shrug was one of the few funds Snackpass brought in our Series B, and we were stoked to work with them. Not least because of the strategic people they brought to the table — Steve Paglucia, Dave Grutman, Steve Aoki and many more. If you are looking to add incredibly engaged, connected, and supportive people to your cap table, look no further!
Spencer Rascoff
Founder of Zillow
Investor in Shrug
Co-invested with Shrug
Niv and Shrug are among the hardest-working folks in venture capital. I can always count on Niv to have his finger on the pulse of the latest trend and to be at the forefront of the intersection between tech and pop culture. Niv’s deal flow is exemplary and I value his judgement greatly.
Sarah Tavel
GP at Benchmark
Co-invested with Shrug
One of my favorite things about Niv and the Shrug team is that if they are investors, you get not just an uber connector (though they are that), but true presidents of your fan club. Niv leaves a trail of Superplastic boxes, Poparazzi pops, Atom shoes, and so much more wherever he goes. And of course, the ultimate success of a founder should be measured in whether they earn a tattoo on Niv’s skin one day. If you’re building a product, can’t imagine a better group in your corner at the seed than Shrug.
Doug Ludlow
Co-Founder of MainStreet
Received funding from Shrug
What more can I say about Niv and Moshe? Shrug was a large participant in our Seed Round, and ever since they've been phenomenal partners, strategists, fundraisers, network builders, and friends. I can confidently state that MainStreet would not be where it is today without Niv, Moshe, and the Shrug network
Josh Elman
Early at social networks
Investor in Shrug
Co-invested with Shrug
I’ve seen Niv’s work first hand as an operator, advisor, and investor. He makes the best connections. But even more he always has the best advice on how to bring products to life. Storytelling, early customers, how to start the journey. I love sending people to Niv and Shrug because they always come back with more ideas and a better path forward. This is why you want Shrug in your corner.
Cyan Banister
Long Journey Ventures
Investor in Shrug
Co-invested with Shrug
The team at Shrug is unparalleled when it comes to their ability to spot early trends and invest in them. Once part of their portfolio, they work tirelessly for you. A lot of people talk a good talk about being “value add”, but for Shrug it’s the real deal. Plus they are fun. Life is short and if you want a ride or die by your side, this is the fund for you.
Siqi Chen
Founder of Runway
Received funding from Shrug
Co-invested with Shrug
Niv is simply one of my favorite investors and is the first angel I recommend any time I make a new investment. If there were a pound-for-pound ranking in early stage investing, Shrug has gotta be at the top of that list. Niv is insanely connected - I know first hand that he is personally responsible for a large chunk of deal flow into top tier funds, while at the same time being insanely hardworking and helpful to his portfolio companies. Having Niv on your cap table is a no-brainer, every time.
Magdalena Kala
Managing Partner at Pags Group
Investor in Shrug
Co-invested with Shrug
Niv and Moshe move at the speed of cultural & societal trends. This, combined with their extensive network and masterful growth marketing efforts, has resulted in superior deal flow and excellent early track record. They know precisely what they offer to the entrepreneurs (actionable connections & hands-on fundraising help) and what their competitive advantage in the market is, and they execute ruthlessly against it. I love working with them, whether debating diligence perspectives as a co-investor or discussing fund strategy as an LP. But smarts & hustle are not the only attributes of great partners – Niv and Moshe are fun, thoughtful, and caring people, which is why it's such a joy to work with them.
Steve Pagliuca
Co-Chair of Bain Capital and Co-Owner of the Boston Celtics
Investor in Shrug
Co-invested with Shrug
Niv and Moshe have created a fund that has great core values. They are nimble, creative, and put founders first. They have a unique style in building and growing great companies that differentiates them in the increasingly competitive VC market. I am thrilled to be an investor in Shrug and I look forward to their long-term success.
Sidra Qasim
Co-Founder of Atoms
Received funding from Shrug
Co-invested with Shrug
Working with Niv and Moshe closely is one of the best things that ever happened to us at Atoms. Their superpower is being able to connect founders with the right people, communicating expectations even if at times it is awkward. I mean you don’t meet many investors who’d get a matching tattoo with you, and put together your pitch deck real quick while you are driving to an investors meeting. Niv and Moshe are in the game because they genuinely enjoy supporting the founders and building good relationships. Their sense of product and community is highly underrated too.
Sophia Amoruso
Founder of Girlboss & Nasty Gal
Received funding from Shrug
Co-invested with Shrug
Niv is a phenom. As an investor in my last company, he was extremely helpful on all things fundraising, positioning, pitching, and has an incredible network. As a fellow investor, Niv has been beyond generous sending me deals and introducing me to fantastic founders.
David Grutman
Groot Hospitality
Co-invested with Shrug
I was introduced to Moshe by Mayor Suarez and since then we’ve become true friends. Moshe and Niv have gotten me into a bunch of inspiring companies since getting to know them. Their network is incredible, founders love them and most importantly they pull through with what they say they’re going to do!
Courtne Smith & Filip Diarra
Founders of NewNew
Received funding from Shrug
Shrug is not your typical investor. They genuinely give a shit about helping their portfolio companies succeed — whether it be by making intros, giving advice, guiding you through negotiations, putting together your fundraise, etc. Niv and Moshe have been there for us 24/7 and their support has not gone unnoticed or unappreciated. They’ve backed us multiple times through different rounds and they are the true definition of “value add”. If you’re a founder you need them in your round — if you’re lucky enough to get them.
Alex Ma
Co-Founder of Poparazzi
Received funding from Shrug
Niv understands that the process of building product sometimes takes years and success doesn’t happen overnight. He continued to back us when things got tough / through hype cycles. Having someone in your corner that believes in you through thick and thin goes a long way.
Harry Hurst
Co-Founder of Pipe
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe are the dream team combo for a founder. Smart, thoughtful and true to their word. I’ve worked with them through multiple rounds now and each and every time it’s been a pleasure. Want to inherit a great network and form real friendships with your investors? Partner with Shrug.
Michael Guirguis
Founder and CEO of Seso
Received funding from Moshe
If you're an early stage founder, make it a priority to get Shrug on your captable. While most investors claim to be value-add investors, Moshe really embodies this. He has a founders' mentality, and an amazing network, and is always making valuable connections for his portfolio companies. I could not endorse Moshe more!
Scott Belsky
Founder of Behance
Investor in Shrug
Co-invested with Shrug
Niv and Moshe feel the pulse of tech and consumer behavior, and have built an incredible network and brand that founders love. As a frequent collaborator, I admire Shrug’s relationships with teams and unique view on the industry.
Julia Enthoven
Co-Founder of Kapwing
Received funding from Shrug
Niv is extremely proactive. Unlike most investors, he volunteers to help with tactical things, gives us new ideas and actual feedback, and jumps in to advocate for us. He's influential, funny, and has a sense of consumer culture that helps him stay on top of trends, brands, and hype. He backchannels for us and helped us close our first round of funding. I've really enjoyed getting to know Niv and working with him since Shrug I.
Akshar Bonu
Founder of The Custom Movement
Received funding from Shrug
Niv is relentless. While that means he will negotiate aggressively for his fund before the close, once he is on your cap table he will use that drive in your favor and work insanely hard for you. Having met Niv around the time of YC demo day, it felt like I had two YC demo days running concurrently - the official one and the one that is Niv.
Tyler Faux
Co-Founder of Supergreat
Received funding from Shrug
Niv and Moshe have been fantastic partners to Supergreat from the early days of our company. We've seen first hand how they work tirelessly for their founders, suggesting and making introductions that are most important for a given stage of the business, and advocating on their companies' behalves to bring fantastic people around the table. Run, don't walk, if you have the chance to work with Shrug.
Ashton Kutcher
Founder of Sound Ventures
Investor in Shrug
Co-invested with Shrug
Niv has a couple of the key ingredients of a great investor. First his network is very strong. He builds deep relationships with differentiated founders. Next, I think he has a entrepreneurs mind. He sees the potential in platforms that others may just see as toys. He doesn't undervalue the magic.
Daniel Mishin
Founder of June Homes
Received funding from Shrug
When I think of Shrug, what comes to mind is a moment in time when we were kicking off our Series-A and I felt very uncertain and insecure about how is it going to go, if we will be able to get a lead investor and raise money. Niv and I connected through a common friend and he immediately committed to invest and help close the round. We started speaking every day multiple times a day. Niv was making introductions, reviewing our decks, sharing great fundraising advice but most importantly was there to support me in this process. When we received 3 term sheets from some of the best investors, Niv and I strategized and brainstormed together. As a solo founder I really appreciated him being there for me and the business. Let me make it simple - if you can get Shrug to invest in your startup consider you're half way through to your unicorn status.
Helena Price Hambrecht
Co-Founder of Haus
Received funding from Shrug
Niv began to change our trajectory shortly after I met him. As soon as he joined our cap table he hit the ground running, seeding us to his networks, introducing us to investors and celebrities, and offering sound strategic advice. It's hard to quantify how much Shrug has done for us, but I can say it is miles above the average investor.
Jake Cahan
Founder of Debtsy
Received funding from Moshe
Moshe brings infectious positive energy, a ridiculous number of investor connections, and strategic advice to bear in all of our conversations. He practically single-handedly ran our most recent fundraising process, making countless warm introductions, having (almost daily?) check-ins on our progress, and giving advice on how to improve our narrative. He's also just a really, really good person. Including him on our cap table was a no brainer. Whenever a friend is raising, I always send them Moshe’s way.
Michael Dubin
Founder of Dollar Shave Club
Investor in Shrug
Co-invested with Shrug
Shrug always comes thru with interesting investment opportunities. Some are right down the middle, but many are curveballs which I really like. It's often the wildest, zaniest ideas that become the biggest. Shrug is one of the more unique, colorful shops out there and I'm glad to be an investor
Packy McCormick
Founder of Not Boring
Co-invested with Shrug
As I was getting Not Boring Capital off the ground, no one was more helpful than Niv. From our first call, he helped me think through how to size and raise the fund, and when I started raising, he introduced me to some of Shrug's LPs, many of whom are now Not Boring Capital LPs. Whenever I have a question, he's down to talk it out. Whenever there's a great deal, he shares it. And all this for someone who's ostensibly a competitor… I can't even imagine how helpful he is to Shrug's portfolio companies 🤯
Matthew Dellavedova
Cleveland Cavaliers
Investor in Shrug
Co-invested with Shrug
Niv is a superconnector. As an LP + co-investor, I appreciate the time he takes to explain what he is seeing in early stage investing. The unique brand he has built with Shrug stands out. Really excited that Moshe has joined (LP in his fund previously) and to see what Shrug comes up with next. They are both absolutely relentless in their approach and two people you want on your team!
Dom Santry
Co-Founder of Daisie
Received funding from Shrug
I was fortunate enough to meet Niv during my first visit to SF. 10 minutes into our first meeting he was making introductions and suggesting ways he could help us w/ our fundraise. He's since become one of our most influential investors and a great friend. As many have said, it would be a mistake to pass on any opportunity to have Shrug on your cap table.
Akash Nigam
Co-Founder of Genies
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe have the Midas touch. They’re always one step ahead of culture which is almost always impossible in today’s generation’s ever changing behaviors. To us, there’s no better indication on a deal than Shrug in it.
Galileo Russell
HyperChange ⚡️
Co-invested with Shrug
Niv was the reason I got into startup investing. His passion, kindness and quirky fun-ness, make him a legend. But, don’t let the memes fool you, his vision of the future and intuition to find the right founders building it, is second to none. And he’s honest when he needs to be (rare). If I start a company, he will be the first VC I call. Honored to call Niv a friend and mentor, and I owe him more than the bottle of Tesla Tequila I’ve been saving for when we meetup next.
Andres Ugarte
Co-Founder of Copilot
Received funding from Shrug
Niv is a great partner for product-oriented founders. He understands what makes a product special, and how to create a community around it. He’s extremely proactive, and has the best network in the industry. 10/10, would recommend to a friend.
Michael Vega-Sanz
Co-Founder of Lula
Received funding from Shrug
When Moshe and I first spoke, I mentioned how large the opportunity was at-hand. Previously, several investors had suggested that I think more "realistic" or that I calm my ambitions. Moshe did not bat an eye, and in fact, pushed us to think even bigger. With such large ambitions, we knew that securing a Tier 1 lead for our Series A was imperative. We particularly wanted Founders Fund to lead the round. We sat down with Moshe, and devised the game plan. A few months later, we raised a $19 million Series A that was co-led by Founders Fund and Khosla Ventures. Moshe followed through on their role in the plan, and I am not sure we could have done it without them
Matthew Vega-Sanz
Co-Founder of Lula
Received funding from Shrug
Most investors tend to over promise, and under deliver. They say they can help in whatever you need, and sell you on this vision of being able to do anything for the founder, and often fall entirely short. Shrug is the opposite and it’s why I love having them on our side. Moshe and Niv make very limited promises, but the few they make are often lofty and absolute game changers. They follow through with absolutely everything they tell you that they'll do, because they're so aware of where they can be helpful, and only say they'll help where they're certain they can. Lula will one day be a $100 billion company, and Shrug is one of players that will have played a pivotal role in that accomplishment.
Sung Ho Choi
Co-Founder of fuboTV
Investor in Shrug
Co-invested with Shrug
My favorite part about working with Shrug is seeing how happy they are to be doing this job and supporting the entrepreneurs. It’s no wonder people want them on their cap table! They’re always using and testing portco products and dogfooding at every opportunity. When you join Niv’s Popshop Live, he’s wearing Atoms shoes. You’ll see a wall of empty Haus bottles on the side; he’ll be giving away Superplastic toys with Levels patch on his arm and Eight Sleep bed in the background. I’ve bought more products from Shrug’s Community texts than I have from instagram ads. They make the companies they fund part of their own identity. Niv & Moshe have an incredible ability to predict what will be cool next year and have the network to get access to the hottest companies. I feel so fortunate to be along for the ride.
Braden Ream
Co-Founder of VoiceFlow
Received funding from Shrug
Niv and the Shrug team were instrumental to Voiceflow raising our earliest rounds of funding. Niv coached us through the pitch, helped us refine our story, and ultimately made the introductions that led to True Ventures leading our Seed round. I couldn't recommend Shrug more highly as a fantastic partner to early stage founders.
Katie Jacobs Stanton
Founder of Moxxie Ventures
Co-invested with Shrug
Moshe is one of my favorite people to co-invest with! He's constantly hustling for the founders he backs doing everything from putting rounds together, strategic introductions that genuinely move the needle for companies, and most importantly acting as a true extension to their team. I've had the pleasure of co-investing with him and Shrug multiple times and can’t recommend working with them enough :)
Brice Gumpel
Co-Founder of Seated
Received funding from Shrug
Co-invested with Shrug
Niv is one of those investors who adds value far beyond the check that he writes. Whether it's introducing you to the lead for your next round, bringing in strong signal strategics to fill out your round, or opening doors to experts in your field, he does it all. His network is unparalleled. Just as importantly, Niv is a great partner to founders. He brings a unique perspective, helps you see opportunities you may have missed, and knows when to give you space when you're heads down working through tough problems.
B.J. Novak
Actor
Investor in Shrug
Co-invested with Shrug
Shrug always spots intriguing things that I love learning about, and I can definitely say they have the most fun merch in their class.
Sam Corcos
Co-Founder and CEO of Levels
Received funding from Shrug
Moshe has been with us since the very beginning! In fact, I think he was the second person to receive the pitch for the company that ultimately became Levels. He's incredibly responsive and generous with his time, which is something on which we index heavily when looking for investors. Shrug has also been helpful in spreading the word and generating revenue for us at Levels.
Tony Hawk
Skateboarder
Investor in Shrug
Co-invested with Shrug
I was introduced to Niv by my friend David Ulevitch who described him as a "mini-Sacca,” which is high praise from someone I trust. Niv has his finger on the pulse of the latest cultural trends, and regularly sends interesting co-investment opportunities that are equally intriguing.
Kris Hartvigsen
Founder of Dooly
Received funding from Moshe
Moshe is a weapon (for good) for any startup. When we first met Moshe, it was clear that he did his homework and, even before formalizing his investment(s) in Dooly, we were given a clear view into how he operated, and more importantly, how he helped. Moshe’s deep network, his even deeper appreciation for the companies he invests in, and his level of hustle are hard to match. We’ve been fortunate to have him in our corner as it’s led to countless A+ introductions to investors, talent and customers. A true difference maker by any definition and now a true friend.
Linda Xie
MD at Scalar Capital
Investor in Shrug
Co-invested with Shrug
I've been really impressed with Niv and how helpful Shrug has been to founders they invest in. Niv is extremely well-connected and has the ability to spot emerging trends very early on. If Niv is interested in something, I definitely make sure to pay attention.
Bilal Abidi
Co-Founder of Wise
Received funding from Shrug
We got super lucky to get Niv are Moshe as one of our earliest investors. It's incredible how closely they worked with us to run the process, make introductions and even help out with the most trivial things. It is obvious they have an incredible network where they command huge respect. Having Shrug Capital on the cap table is the shortcut to getting oversubscribed for any round.
Kevin Olusola
Pentatonix
Investor in Shrug
Co-invested with Shrug
They’re the best. Point blank. Their access is unparalleled.
Matteo Franceschetti
Co-Founder of Eight Sleep
Received funding from Shrug
Co-invested with Shrug
Moshe and Niv are awesome. They had both invested in Eight Sleep before teaming up as one and when they did it became that much more powerful for Eight Sleep. They were instrumental in helping build the hype for what we are building by bringing in amazing investors both directly and through the SPV that they put together which included people from tech, media, entertainment, sports and more. If you have the chance to have them on your cap table – take it, the value they bring is multiples on their check size.
Shara Senderoff
President of Raised In Space
Co-invested with Shrug
Niv and Moshe have an unmatched tenacity and ambition to keep their finger on the pulse. Their enthusiasm and passion for the ventures they get behind is infectious, but more importantly, their diligence is thorough and strategic. Shrug’s brand and portfolio has true longevity. Grateful to know and invest alongside them.
Walker Williams
Co-Founder of Fourthwall and Teespring
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe are amazing. They had early conviction in Fourthwall when almost everyone else thought the idea was crazy and, since investing, they've been fantastic about proactively bringing us opportunities (investor + customer introductions, etc.). Couldn't recommend them enough, especially if you're doing something big in consumer.
Dennis Xu & Kevin Moody
Co-Founders of Mem
Received funding from Shrug
Niv is one of the most proactively helpful investors on our cap table — we go to him anytime we have a question related to distribution/growth/fundraising. He hustled to get into our last round right before it closed and continues to hustle and make relevant introductions to just about anyone we ask for — including some of our most active users. Niv is a walking rolodex that puts his money where his mouth is.
Steven Vasilev
Co-Founder of RTFKT
Received funding from Shrug
Niv and Moshe are legends! They helped us navigate our round and gave us 10/10 intros. We said if we ran a fund it would be like Shrug.
Nicole Quinn
GP at Lightspeed
Co-invested with Shrug
For years now, Niv has been one of my favorite VCs to work with. Whether it be us telling Niv about the most interesting early stage startups (e.g. Cameo) or him telling us about companies changing the consumer landscape (e.g. NewNew), we love working with Niv. The shrug team is always at the cutting edge of consumer trends and focused on what could be defining popular culture tomorrow. It's not just at the fundraising stage but it's the years afterwards that Niv spends helping his companies that really sets him apart.
David Sacks
Founder of Craft Ventures
Investor in Shrug
Co-invested with Shrug
We were introduced to Niv by Naval Ravikant in late 2017 when he was transitioning out of AngelList to run his own fund. From the first meeting it was clear that Niv has a nose for emerging trends: Niv was raving about Superhuman and Atoms before they were cool. Since backing Niv, we've had the opportunity to co-invest in a number of startups - and have led two deals Niv brought to us: Superplastic and The Custom Movement. Niv is an expert at creating buzz and momentum. He’s relentless in supporting the teams and projects he believes in – whether or not he’s an investor. The Shrug calendar was a masterclass move in what Niv does best – understanding the zeitgeist and wielding it to create energy behind something – in this case the Shrug brand.
Alana Anderson
Founder of base case capital
Co-invested with Shrug
As a new fund manager, Moshe has been one of the most helpful and dependable mentors. Moshe is one of those people that you can text a question and he’ll call you within 5 seconds to answer it in detail. He is truly an open book - whether it’s sharing his fund strategy, investment hypotheses, or LP updates - and is always willing to spend the time to help make others successful. Moshe is truly a “grow the pie” type investor (and human) and I couldn’t be happier to be growing the pie with him.
Kelvin Beachum
Arizona Cardinals
Investor in Shrug
Co-invested with Shrug
Hustlers, gritty, thoughtful!!! Moshe and Niv have an amazing pulse on what founders need and want!!! Huge believers of their vision and execution.
Elizabeth Weil
Founder of Scribble Ventures
Investor in Shrug
Co-invested with Shrug
Scribble Ventures has been delighted to work with Moshe and Niv through the years. This team has been wonderful to co-invest with, deal swap, spar on company ideas and investments, and extend our network to help founders build awesome companies. I love the momentum they bring to the industry and the drive and push they have to make good decisions and hustle for companies.
Jenny Lefcourt
Freestyle Capital
Investor in Shrug
Co-invested with Shrug
Niv & Moshe are two of the most value-add, connected investors I know! VCs like myself work hard to stay close to them as they have access to so many amazing founders/companies. Founders love working with them given their vast network of other founders & VCs and willingness to work hard, 24/7. I am currently an LP in and a co-investor of Shrug's and if I were a founder, they would be the first group I would reach out to.
Rahul Sengottuvelu
Co-Founder of Cohere
Received funding from Shrug
Niv + Shrug have been phenomenal. Niv has the deadly and rare combination of being insanely connected and very easily accessible, which makes him a must-have on your cap table. Getting them in our round was a force multiplier. Also, Shrug operates the valley’s most extensive swag operation, which makes Niv the de facto person to talk to about the right way to do swag, getting distribution, and building hype.
Rus Yusupov
Co-Founder of HQ Trivia and Vine
Received funding from Shrug
Co-invested with Shrug
I like Niv and Moshe. I like their approach to investing and helping founders. I like investing alongside them and I like collaborating with them. What more can I say?
Paul Budnitz
Founder of Superplastic
Received funding from Shrug
I was introduced to Niv by Cyan Banister from Founders Fund last year when we were putting together our seed round that morphed into a Series A a few months later. Niv was the second person to invest, and he introduced me to at least half of the 30 or so investors that came into our seed round — including Bill Lee from Craft who led our Series A, Scooter Braun, Scott Belsky, Kevin Weil, and many others I didn’t know personally.
Janky
Virtual Influencer
Thank U Shrug fur believing’ in me even doh I aped your Rolex & stole your girl fam. I luv u SHRUG VENTUREZ
Karen Gillan
Actress, daughter of Thanos
Co-invested with Shrug
Niv has been invaluable in helping me make the transition from actor to founder. I really didn’t know where to start in this completely new environment and he guided me, introduced me to incredible people and set me up for success. I’m so grateful to Niv and Shrug for giving me a whole new network. I can honestly say, I wouldn’t be where I am with my start-up today if it wasn’t for Niv investing his time and effort into me and my start-up ambitions.
Tetsuro Miyatake
Co-Founder of Off Topic and Advisor at Harizury
Investor in Shrug
Co-invested with Shrug
NivさんとMosheさんほど業界で繋がりを持っているファンドはいない。投資先のプロダクトを本当に好きなのが話しているだけで伝わるし、これまでのシリコンバレーではいなかった稀有な存在だと思う。"The next big thing will start out looking like a toy."の「おもちゃ」を誰よりも早く見つけ、バリューを提供し、投資先から信頼を得えているトップクラスの投資家です。情報や案件共有するたびに勉強になり、ワクワクさせられます。いつも投資アドバイスをくれる彼らに感謝してます!
Arthur Leopold
Co-Founder of Cameo
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe were early Cameo investors - investing when many hadn't yet realized the massive opportunity at hand. From day one, they've been great partners to us as they continuously help open doors, make valuable introductions, and champion our business as we scale. They have also made it easy for founders to invest in highly-competitive rounds. Traditionally, it can be challenging for founders to see a healthy amount of deal flow, but Shrug makes this process simple, and enables founders to bet on each other in a seamless way. We're lucky to have Niv and Shrug on the cap table!
Mandy Hong
Angel
Co-invested with Shrug
When I was first starting my investing journey, Niv was one of the first people kind enough to show me the ropes. He has a strong network and is generous with introductions. Niv has a talent for spotting emerging trends, and his deal flow is exceptional.
Boris Wertz
Founder of Version One Ventures
Investor in Shrug
Co-invested with Shrug
Niv and the whole Shrug team are one of our favourite co-investors - they spot incredibly interesting opportunities early on and work hard for their portfolio companies. You simply want to have them on your team!
Bryant Chou
Co-Founder of Webflow
Investor in Shrug
Co-invested with Shrug
Shrug has been the best way for myself to expand beyond the b2b world I know, into various other sectors that I'd never get access to. They have a great sense for what trends are going to get big, way before it actually does. Their portfolio speaks for itself and the opportunity for myself as an operator/investor to get connected to other exciting companies is unparalleled.
Maggie Norris
Founder of Aidaly
Received funding from Shrug
Moshe was an early believer and quickly helped pull together an amazing syndicate of investors, including an introduction to our lead. It clicked immediately and we knew we had the right partners for the long haul. They continue to be a trusted sounding board, mentors, and advisors as we grow. I couldn’t recommend a better partner at the earliest stage of your journey.
Sean Rose
Angel Investor
Co-invested with Shrug
Niv and Moshe are two of few investors whose product instincts I trust — they get what's cool, what's important, and, crucially, what's going to be successful. I've invested alongside them over 10 times now and am constantly in awe of their work. They're able to build a deep understanding of any industry and business unbelievably quickly and, in turn, how they can be uniquely and exceptionally valuable to each founder. As a fellow investor, I've learned a ton from them and love every opportunity I get to work with them.
Danielle Li
Founder of Popshop Live
Received funding from Shrug
Shrug has an acute understanding of consumer nuances, appreciates the need for being experimental (or playful) at times, and pulls out incredible introductions that are strategic and aligned from their magic hat
Leore Avidar
Founder of Alt & Lob
Received funding from Shrug
Moshe and Niv are hustlers. They’re consistently proactive in finding new ways to add value and are thoughtful in how they partner with founders. They’ve collaborated with us on a super valuable marketing initiative to share our product via Shrug VIP and have introduced us to Athletes, Artists, and best in class operators to help us along our journey. You will not find more authentic, quality and smart humans than the people at Shrug!
Maddie Hall
Co-Founder of Living Carbon
Received funding from Shrug
Since the ideation of Living Carbon, Niv has been an inquisitive and essential thought partner. The Shrug team connected us to many of our earliest investors, which is so critical for an early stage ambitious deep tech company like Living Carbon. They have followed through on their commitments and have been such a trustworthy investor for us to go to when things are going well and when we need help navigating the tricky world of VC. Niv and team are kings and queens of messaging and communication. They are number one in my book for helping us share our product with others and with the world.
JD Maresco
Co-Founder of Batch and Citizen
Received funding from Shrug
Niv and Moshe invested in my company very early and became two of my biggest advocates and partners from day one. They introduced close to half of our cap table, including one of our lead investors for our seed round, and were my closest partners in my most recent raise. They invest in products they really believe in and then work hard for their companies, using their incredible network + hype machine to build credibility for the businesses they are involved in. I try to only work with investors who are good people and who hustle and act like founders themselves. Shrug is the real deal.
Liya Shuster-Bier
Founder of Alula
Received funding from Shrug
Moshe is my secret weapon. I met him through Company Ventures early in my pre-seed raise last year. Within 15 minutes of chatting, he had conviction, a rarity. Over the next two weeks, he hustled in every which way possible to help me close the deal early days of the pandemic when most investors were closing shop with the markets in disarray. Over the past 18 months, he has helped bring product and marketing insights from companies that have nothing to do with oncology, like Superhuman, Clubhouse and Haus, to the cancer patient at Alula. His ability to spot early trends, cross-pollinate them and empower founders with insights they hear nowhere else is one-of-a-kind. Oh, and he's the realest!
Kevin Tan
Co-Founder of Snackpass
Received funding from Shrug
Moshe and Niv are lit 🔥 Shrug was one of the few funds Snackpass brought in our Series B, and we were stoked to work with them. Not least because of the strategic people they brought to the table — Steve Paglucia, Dave Grutman, Steve Aoki and many more. If you are looking to add incredibly engaged, connected, and supportive people to your cap table, look no further!
Doug Ludlow
Co-Founder of MainStreet
Received funding from Shrug
What more can I say about Niv and Moshe? Shrug was a large participant in our Seed Round, and ever since they've been phenomenal partners, strategists, fundraisers, network builders, and friends. I can confidently state that MainStreet would not be where it is today without Niv, Moshe, and the Shrug network
Siqi Chen
Founder of Runway
Received funding from Shrug
Co-invested with Shrug
Niv is simply one of my favorite investors and is the first angel I recommend any time I make a new investment. If there were a pound-for-pound ranking in early stage investing, Shrug has gotta be at the top of that list. Niv is insanely connected - I know first hand that he is personally responsible for a large chunk of deal flow into top tier funds, while at the same time being insanely hardworking and helpful to his portfolio companies. Having Niv on your cap table is a no-brainer, every time.
Sidra Qasim
Co-Founder of Atoms
Received funding from Shrug
Co-invested with Shrug
Working with Niv and Moshe closely is one of the best things that ever happened to us at Atoms. Their superpower is being able to connect founders with the right people, communicating expectations even if at times it is awkward. I mean you don’t meet many investors who’d get a matching tattoo with you, and put together your pitch deck real quick while you are driving to an investors meeting. Niv and Moshe are in the game because they genuinely enjoy supporting the founders and building good relationships. Their sense of product and community is highly underrated too.
Sophia Amoruso
Founder of Girlboss & Nasty Gal
Received funding from Shrug
Co-invested with Shrug
Niv is a phenom. As an investor in my last company, he was extremely helpful on all things fundraising, positioning, pitching, and has an incredible network. As a fellow investor, Niv has been beyond generous sending me deals and introducing me to fantastic founders.
Courtne Smith & Filip Diarra
Founders of NewNew
Received funding from Shrug
Shrug is not your typical investor. They genuinely give a shit about helping their portfolio companies succeed — whether it be by making intros, giving advice, guiding you through negotiations, putting together your fundraise, etc. Niv and Moshe have been there for us 24/7 and their support has not gone unnoticed or unappreciated. They’ve backed us multiple times through different rounds and they are the true definition of “value add”. If you’re a founder you need them in your round — if you’re lucky enough to get them.
Alex Ma
Co-Founder of Poparazzi
Received funding from Shrug
Niv understands that the process of building product sometimes takes years and success doesn’t happen overnight. He continued to back us when things got tough / through hype cycles. Having someone in your corner that believes in you through thick and thin goes a long way.
Harry Hurst
Co-Founder of Pipe
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe are the dream team combo for a founder. Smart, thoughtful and true to their word. I’ve worked with them through multiple rounds now and each and every time it’s been a pleasure. Want to inherit a great network and form real friendships with your investors? Partner with Shrug.
Michael Guirguis
Founder and CEO of Seso
Received funding from Moshe
If you're an early stage founder, make it a priority to get Shrug on your captable. While most investors claim to be value-add investors, Moshe really embodies this. He has a founders' mentality, and an amazing network, and is always making valuable connections for his portfolio companies. I could not endorse Moshe more!
Julia Enthoven
Co-Founder of Kapwing
Received funding from Shrug
Niv is extremely proactive. Unlike most investors, he volunteers to help with tactical things, gives us new ideas and actual feedback, and jumps in to advocate for us. He's influential, funny, and has a sense of consumer culture that helps him stay on top of trends, brands, and hype. He backchannels for us and helped us close our first round of funding. I've really enjoyed getting to know Niv and working with him since Shrug I.
Akshar Bonu
Founder of The Custom Movement
Received funding from Shrug
Niv is relentless. While that means he will negotiate aggressively for his fund before the close, once he is on your cap table he will use that drive in your favor and work insanely hard for you. Having met Niv around the time of YC demo day, it felt like I had two YC demo days running concurrently - the official one and the one that is Niv.
Tyler Faux
Co-Founder of Supergreat
Received funding from Shrug
Niv and Moshe have been fantastic partners to Supergreat from the early days of our company. We've seen first hand how they work tirelessly for their founders, suggesting and making introductions that are most important for a given stage of the business, and advocating on their companies' behalves to bring fantastic people around the table. Run, don't walk, if you have the chance to work with Shrug.
Daniel Mishin
Founder of June Homes
Received funding from Shrug
When I think of Shrug, what comes to mind is a moment in time when we were kicking off our Series-A and I felt very uncertain and insecure about how is it going to go, if we will be able to get a lead investor and raise money. Niv and I connected through a common friend and he immediately committed to invest and help close the round. We started speaking every day multiple times a day. Niv was making introductions, reviewing our decks, sharing great fundraising advice but most importantly was there to support me in this process. When we received 3 term sheets from some of the best investors, Niv and I strategized and brainstormed together. As a solo founder I really appreciated him being there for me and the business. Let me make it simple - if you can get Shrug to invest in your startup consider you're half way through to your unicorn status.
Helena Price Hambrecht
Co-Founder of Haus
Received funding from Shrug
Niv began to change our trajectory shortly after I met him. As soon as he joined our cap table he hit the ground running, seeding us to his networks, introducing us to investors and celebrities, and offering sound strategic advice. It's hard to quantify how much Shrug has done for us, but I can say it is miles above the average investor.
Jake Cahan
Founder of Debtsy
Received funding from Moshe
Moshe brings infectious positive energy, a ridiculous number of investor connections, and strategic advice to bear in all of our conversations. He practically single-handedly ran our most recent fundraising process, making countless warm introductions, having (almost daily?) check-ins on our progress, and giving advice on how to improve our narrative. He's also just a really, really good person. Including him on our cap table was a no brainer. Whenever a friend is raising, I always send them Moshe’s way.
Dom Santry
Co-Founder of Daisie
Received funding from Shrug
I was fortunate enough to meet Niv during my first visit to SF. 10 minutes into our first meeting he was making introductions and suggesting ways he could help us w/ our fundraise. He's since become one of our most influential investors and a great friend. As many have said, it would be a mistake to pass on any opportunity to have Shrug on your cap table.
Akash Nigam
Co-Founder of Genies
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe have the Midas touch. They’re always one step ahead of culture which is almost always impossible in today’s generation’s ever changing behaviors. To us, there’s no better indication on a deal than Shrug in it.
Andres Ugarte
Co-Founder of Copilot
Received funding from Shrug
Niv is a great partner for product-oriented founders. He understands what makes a product special, and how to create a community around it. He’s extremely proactive, and has the best network in the industry. 10/10, would recommend to a friend.
Michael Vega-Sanz
Co-Founder of Lula
Received funding from Shrug
When Moshe and I first spoke, I mentioned how large the opportunity was at-hand. Previously, several investors had suggested that I think more "realistic" or that I calm my ambitions. Moshe did not bat an eye, and in fact, pushed us to think even bigger. With such large ambitions, we knew that securing a Tier 1 lead for our Series A was imperative. We particularly wanted Founders Fund to lead the round. We sat down with Moshe, and devised the game plan. A few months later, we raised a $19 million Series A that was co-led by Founders Fund and Khosla Ventures. Moshe followed through on their role in the plan, and I am not sure we could have done it without them
Matthew Vega-Sanz
Co-Founder of Lula
Received funding from Shrug
Most investors tend to over promise, and under deliver. They say they can help in whatever you need, and sell you on this vision of being able to do anything for the founder, and often fall entirely short. Shrug is the opposite and it’s why I love having them on our side. Moshe and Niv make very limited promises, but the few they make are often lofty and absolute game changers. They follow through with absolutely everything they tell you that they'll do, because they're so aware of where they can be helpful, and only say they'll help where they're certain they can. Lula will one day be a $100 billion company, and Shrug is one of players that will have played a pivotal role in that accomplishment.
Braden Ream
Co-Founder of VoiceFlow
Received funding from Shrug
Niv and the Shrug team were instrumental to Voiceflow raising our earliest rounds of funding. Niv coached us through the pitch, helped us refine our story, and ultimately made the introductions that led to True Ventures leading our Seed round. I couldn't recommend Shrug more highly as a fantastic partner to early stage founders.
Brice Gumpel
Co-Founder of Seated
Received funding from Shrug
Co-invested with Shrug
Niv is one of those investors who adds value far beyond the check that he writes. Whether it's introducing you to the lead for your next round, bringing in strong signal strategics to fill out your round, or opening doors to experts in your field, he does it all. His network is unparalleled. Just as importantly, Niv is a great partner to founders. He brings a unique perspective, helps you see opportunities you may have missed, and knows when to give you space when you're heads down working through tough problems.
Sam Corcos
Co-Founder and CEO of Levels
Received funding from Shrug
Moshe has been with us since the very beginning! In fact, I think he was the second person to receive the pitch for the company that ultimately became Levels. He's incredibly responsive and generous with his time, which is something on which we index heavily when looking for investors. Shrug has also been helpful in spreading the word and generating revenue for us at Levels.
Kris Hartvigsen
Founder of Dooly
Received funding from Moshe
Moshe is a weapon (for good) for any startup. When we first met Moshe, it was clear that he did his homework and, even before formalizing his investment(s) in Dooly, we were given a clear view into how he operated, and more importantly, how he helped. Moshe’s deep network, his even deeper appreciation for the companies he invests in, and his level of hustle are hard to match. We’ve been fortunate to have him in our corner as it’s led to countless A+ introductions to investors, talent and customers. A true difference maker by any definition and now a true friend.
Bilal Abidi
Co-Founder of Wise
Received funding from Shrug
We got super lucky to get Niv are Moshe as one of our earliest investors. It's incredible how closely they worked with us to run the process, make introductions and even help out with the most trivial things. It is obvious they have an incredible network where they command huge respect. Having Shrug Capital on the cap table is the shortcut to getting oversubscribed for any round.
Matteo Franceschetti
Co-Founder of Eight Sleep
Received funding from Shrug
Co-invested with Shrug
Moshe and Niv are awesome. They had both invested in Eight Sleep before teaming up as one and when they did it became that much more powerful for Eight Sleep. They were instrumental in helping build the hype for what we are building by bringing in amazing investors both directly and through the SPV that they put together which included people from tech, media, entertainment, sports and more. If you have the chance to have them on your cap table – take it, the value they bring is multiples on their check size.
Walker Williams
Co-Founder of Fourthwall and Teespring
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe are amazing. They had early conviction in Fourthwall when almost everyone else thought the idea was crazy and, since investing, they've been fantastic about proactively bringing us opportunities (investor + customer introductions, etc.). Couldn't recommend them enough, especially if you're doing something big in consumer.
Dennis Xu & Kevin Moody
Co-Founders of Mem
Received funding from Shrug
Niv is one of the most proactively helpful investors on our cap table — we go to him anytime we have a question related to distribution/growth/fundraising. He hustled to get into our last round right before it closed and continues to hustle and make relevant introductions to just about anyone we ask for — including some of our most active users. Niv is a walking rolodex that puts his money where his mouth is.
Steven Vasilev
Co-Founder of RTFKT
Received funding from Shrug
Niv and Moshe are legends! They helped us navigate our round and gave us 10/10 intros. We said if we ran a fund it would be like Shrug.
Rahul Sengottuvelu
Co-Founder of Cohere
Received funding from Shrug
Niv + Shrug have been phenomenal. Niv has the deadly and rare combination of being insanely connected and very easily accessible, which makes him a must-have on your cap table. Getting them in our round was a force multiplier. Also, Shrug operates the valley’s most extensive swag operation, which makes Niv the de facto person to talk to about the right way to do swag, getting distribution, and building hype.
Rus Yusupov
Co-Founder of HQ Trivia and Vine
Received funding from Shrug
Co-invested with Shrug
I like Niv and Moshe. I like their approach to investing and helping founders. I like investing alongside them and I like collaborating with them. What more can I say?
Paul Budnitz
Founder of Superplastic
Received funding from Shrug
I was introduced to Niv by Cyan Banister from Founders Fund last year when we were putting together our seed round that morphed into a Series A a few months later. Niv was the second person to invest, and he introduced me to at least half of the 30 or so investors that came into our seed round — including Bill Lee from Craft who led our Series A, Scooter Braun, Scott Belsky, Kevin Weil, and many others I didn’t know personally.
Arthur Leopold
Co-Founder of Cameo
Received funding from Shrug
Co-invested with Shrug
Niv and Moshe were early Cameo investors - investing when many hadn't yet realized the massive opportunity at hand. From day one, they've been great partners to us as they continuously help open doors, make valuable introductions, and champion our business as we scale. They have also made it easy for founders to invest in highly-competitive rounds. Traditionally, it can be challenging for founders to see a healthy amount of deal flow, but Shrug makes this process simple, and enables founders to bet on each other in a seamless way. We're lucky to have Niv and Shrug on the cap table!
Maggie Norris
Founder of Aidaly
Received funding from Shrug
Moshe was an early believer and quickly helped pull together an amazing syndicate of investors, including an introduction to our lead. It clicked immediately and we knew we had the right partners for the long haul. They continue to be a trusted sounding board, mentors, and advisors as we grow. I couldn’t recommend a better partner at the earliest stage of your journey.
Danielle Li
Founder of Popshop Live
Received funding from Shrug
Shrug has an acute understanding of consumer nuances, appreciates the need for being experimental (or playful) at times, and pulls out incredible introductions that are strategic and aligned from their magic hat
Delian Asparouhov
Co-Founder of Varda & Investor at Founders Fund
Co-invested with Shrug
Moshe is one of my favorite people to work with and co-invest with! As both a founder and co-investor, I've seen him hustle and add real value first hand, way beyond what one would expect based on the check sizes he/Shrug write. His network never fails to amaze me and when he recommends I chat/meet with someone I take his word for it. If you have the chance to get Shrug on your cap table I'd highly recommend doing so :)
Alex Pall
The Chainsmokers
Co-invested with Shrug
While Drew and Myself are relatively new to the Venture capital space we are fast learners and one skill we have never lacked is being able to identify qualities in people that make them exceptional. Niv and Moshe were two of the first venture firms kind enough to take the time to speak with us and since then we have become not only close friends but they offer us the most valued advice. Their ability to see around the corner and find deals at this stage is unparalleled. It has been an honor to work with them and learn and we have an expression here at Mantis, when Shrug is in, so are we!
Ashley Mayer
Communications Leader & Angel
Co-invested with Shrug
Niv approaches the craft of startup investing with an abundance mindset. He’s generous with his time, wisdom and deal flow, and goes out of his way to encourage emerging investors. He’s the ultimate champion for his portfolio, and I’ve been lucky to invest alongside him a handful of times. In a field that often takes itself a little too seriously, Niv has built a venture capital brand that’s playful and celebratory, humorous but never cynical. Our ecosystem is better off with Niv and Shrug in it.
Jonathon Triest
Founder of Ludlow Ventures
Co-invested with Shrug
Moshe and Niv are in a league of their own. I don't know of any other VCs who pour so much love and attention into every single company they invest in. Their network is bananas, absolutely bananas, and they plug founders into it on day one. They are wildly creative, super savvy, and perfectly nerdy. I'm honored to call them close friends.
Spencer Rascoff
Founder of Zillow
Investor in Shrug
Co-invested with Shrug
Niv and Shrug are among the hardest-working folks in venture capital. I can always count on Niv to have his finger on the pulse of the latest trend and to be at the forefront of the intersection between tech and pop culture. Niv’s deal flow is exemplary and I value his judgement greatly.
Sarah Tavel
GP at Benchmark
Co-invested with Shrug
One of my favorite things about Niv and the Shrug team is that if they are investors, you get not just an uber connector (though they are that), but true presidents of your fan club. Niv leaves a trail of Superplastic boxes, Poparazzi pops, Atom shoes, and so much more wherever he goes. And of course, the ultimate success of a founder should be measured in whether they earn a tattoo on Niv’s skin one day. If you’re building a product, can’t imagine a better group in your corner at the seed than Shrug.
Josh Elman
Early at social networks
Investor in Shrug
Co-invested with Shrug
I’ve seen Niv’s work first hand as an operator, advisor, and investor. He makes the best connections. But even more he always has the best advice on how to bring products to life. Storytelling, early customers, how to start the journey. I love sending people to Niv and Shrug because they always come back with more ideas and a better path forward. This is why you want Shrug in your corner.
Cyan Banister
Long Journey Ventures
Investor in Shrug
Co-invested with Shrug
The team at Shrug is unparalleled when it comes to their ability to spot early trends and invest in them. Once part of their portfolio, they work tirelessly for you. A lot of people talk a good talk about being “value add”, but for Shrug it’s the real deal. Plus they are fun. Life is short and if you want a ride or die by your side, this is the fund for you.
Magdalena Kala
Managing Partner at Pags Group
Investor in Shrug
Co-invested with Shrug
Niv and Moshe move at the speed of cultural & societal trends. This, combined with their extensive network and masterful growth marketing efforts, has resulted in superior deal flow and excellent early track record. They know precisely what they offer to the entrepreneurs (actionable connections & hands-on fundraising help) and what their competitive advantage in the market is, and they execute ruthlessly against it. I love working with them, whether debating diligence perspectives as a co-investor or discussing fund strategy as an LP. But smarts & hustle are not the only attributes of great partners – Niv and Moshe are fun, thoughtful, and caring people, which is why it's such a joy to work with them.
Steve Pagliuca
Co-Chair of Bain Capital and Co-Owner of the Boston Celtics
Investor in Shrug
Co-invested with Shrug
Niv and Moshe have created a fund that has great core values. They are nimble, creative, and put founders first. They have a unique style in building and growing great companies that differentiates them in the increasingly competitive VC market. I am thrilled to be an investor in Shrug and I look forward to their long-term success.
David Grutman
Groot Hospitality
Co-invested with Shrug
I was introduced to Moshe by Mayor Suarez and since then we’ve become true friends. Moshe and Niv have gotten me into a bunch of inspiring companies since getting to know them. Their network is incredible, founders love them and most importantly they pull through with what they say they’re going to do!
Scott Belsky
Founder of Behance
Investor in Shrug
Co-invested with Shrug
Niv and Moshe feel the pulse of tech and consumer behavior, and have built an incredible network and brand that founders love. As a frequent collaborator, I admire Shrug’s relationships with teams and unique view on the industry.
Ashton Kutcher
Founder of Sound Ventures
Investor in Shrug
Co-invested with Shrug
Niv has a couple of the key ingredients of a great investor. First his network is very strong. He builds deep relationships with differentiated founders. Next, I think he has a entrepreneurs mind. He sees the potential in platforms that others may just see as toys. He doesn't undervalue the magic.
Michael Dubin
Founder of Dollar Shave Club
Investor in Shrug
Co-invested with Shrug
Shrug always comes thru with interesting investment opportunities. Some are right down the middle, but many are curveballs which I really like. It's often the wildest, zaniest ideas that become the biggest. Shrug is one of the more unique, colorful shops out there and I'm glad to be an investor
Packy McCormick
Founder of Not Boring
Co-invested with Shrug
As I was getting Not Boring Capital off the ground, no one was more helpful than Niv. From our first call, he helped me think through how to size and raise the fund, and when I started raising, he introduced me to some of Shrug's LPs, many of whom are now Not Boring Capital LPs. Whenever I have a question, he's down to talk it out. Whenever there's a great deal, he shares it. And all this for someone who's ostensibly a competitor… I can't even imagine how helpful he is to Shrug's portfolio companies 🤯
Matthew Dellavedova
Cleveland Cavaliers
Investor in Shrug
Co-invested with Shrug
Niv is a superconnector. As an LP + co-investor, I appreciate the time he takes to explain what he is seeing in early stage investing. The unique brand he has built with Shrug stands out. Really excited that Moshe has joined (LP in his fund previously) and to see what Shrug comes up with next. They are both absolutely relentless in their approach and two people you want on your team!
Galileo Russell
HyperChange ⚡️
Co-invested with Shrug
Niv was the reason I got into startup investing. His passion, kindness and quirky fun-ness, make him a legend. But, don’t let the memes fool you, his vision of the future and intuition to find the right founders building it, is second to none. And he’s honest when he needs to be (rare). If I start a company, he will be the first VC I call. Honored to call Niv a friend and mentor, and I owe him more than the bottle of Tesla Tequila I’ve been saving for when we meetup next.
Sung Ho Choi
Co-Founder of fuboTV
Investor in Shrug
Co-invested with Shrug
My favorite part about working with Shrug is seeing how happy they are to be doing this job and supporting the entrepreneurs. It’s no wonder people want them on their cap table! They’re always using and testing portco products and dogfooding at every opportunity. When you join Niv’s Popshop Live, he’s wearing Atoms shoes. You’ll see a wall of empty Haus bottles on the side; he’ll be giving away Superplastic toys with Levels patch on his arm and Eight Sleep bed in the background. I’ve bought more products from Shrug’s Community texts than I have from instagram ads. They make the companies they fund part of their own identity. Niv & Moshe have an incredible ability to predict what will be cool next year and have the network to get access to the hottest companies. I feel so fortunate to be along for the ride.
Katie Jacobs Stanton
Founder of Moxxie Ventures
Co-invested with Shrug
Moshe is one of my favorite people to co-invest with! He's constantly hustling for the founders he backs doing everything from putting rounds together, strategic introductions that genuinely move the needle for companies, and most importantly acting as a true extension to their team. I've had the pleasure of co-investing with him and Shrug multiple times and can’t recommend working with them enough :)
B.J. Novak
Actor
Investor in Shrug
Co-invested with Shrug
Shrug always spots intriguing things that I love learning about, and I can definitely say they have the most fun merch in their class.
Tony Hawk
Skateboarder
Investor in Shrug
Co-invested with Shrug
I was introduced to Niv by my friend David Ulevitch who described him as a "mini-Sacca,” which is high praise from someone I trust. Niv has his finger on the pulse of the latest cultural trends, and regularly sends interesting co-investment opportunities that are equally intriguing.
Linda Xie
MD at Scalar Capital
Investor in Shrug
Co-invested with Shrug
I've been really impressed with Niv and how helpful Shrug has been to founders they invest in. Niv is extremely well-connected and has the ability to spot emerging trends very early on. If Niv is interested in something, I definitely make sure to pay attention.
Kevin Olusola
Pentatonix
Investor in Shrug
Co-invested with Shrug
They’re the best. Point blank. Their access is unparalleled.
Shara Senderoff
President of Raised In Space
Co-invested with Shrug
Niv and Moshe have an unmatched tenacity and ambition to keep their finger on the pulse. Their enthusiasm and passion for the ventures they get behind is infectious, but more importantly, their diligence is thorough and strategic. Shrug’s brand and portfolio has true longevity. Grateful to know and invest alongside them.
Nicole Quinn
GP at Lightspeed
Co-invested with Shrug
For years now, Niv has been one of my favorite VCs to work with. Whether it be us telling Niv about the most interesting early stage startups (e.g. Cameo) or him telling us about companies changing the consumer landscape (e.g. NewNew), we love working with Niv. The shrug team is always at the cutting edge of consumer trends and focused on what could be defining popular culture tomorrow. It's not just at the fundraising stage but it's the years afterwards that Niv spends helping his companies that really sets him apart.
David Sacks
Founder of Craft Ventures
Investor in Shrug
Co-invested with Shrug
We were introduced to Niv by Naval Ravikant in late 2017 when he was transitioning out of AngelList to run his own fund. From the first meeting it was clear that Niv has a nose for emerging trends: Niv was raving about Superhuman and Atoms before they were cool. Since backing Niv, we've had the opportunity to co-invest in a number of startups - and have led two deals Niv brought to us: Superplastic and The Custom Movement. Niv is an expert at creating buzz and momentum. He’s relentless in supporting the teams and projects he believes in – whether or not he’s an investor. The Shrug calendar was a masterclass move in what Niv does best – understanding the zeitgeist and wielding it to create energy behind something – in this case the Shrug brand.
Alana Anderson
Founder of base case capital
Co-invested with Shrug
As a new fund manager, Moshe has been one of the most helpful and dependable mentors. Moshe is one of those people that you can text a question and he’ll call you within 5 seconds to answer it in detail. He is truly an open book - whether it’s sharing his fund strategy, investment hypotheses, or LP updates - and is always willing to spend the time to help make others successful. Moshe is truly a “grow the pie” type investor (and human) and I couldn’t be happier to be growing the pie with him.
Kelvin Beachum
Arizona Cardinals
Investor in Shrug
Co-invested with Shrug
Hustlers, gritty, thoughtful!!! Moshe and Niv have an amazing pulse on what founders need and want!!! Huge believers of their vision and execution.
Elizabeth Weil
Founder of Scribble Ventures
Investor in Shrug
Co-invested with Shrug
Scribble Ventures has been delighted to work with Moshe and Niv through the years. This team has been wonderful to co-invest with, deal swap, spar on company ideas and investments, and extend our network to help founders build awesome companies. I love the momentum they bring to the industry and the drive and push they have to make good decisions and hustle for companies.
Jenny Lefcourt
Freestyle Capital
Investor in Shrug
Co-invested with Shrug
Niv & Moshe are two of the most value-add, connected investors I know! VCs like myself work hard to stay close to them as they have access to so many amazing founders/companies. Founders love working with them given their vast network of other founders & VCs and willingness to work hard, 24/7. I am currently an LP in and a co-investor of Shrug's and if I were a founder, they would be the first group I would reach out to.
Karen Gillan
Actress, daughter of Thanos
Co-invested with Shrug
Niv has been invaluable in helping me make the transition from actor to founder. I really didn’t know where to start in this completely new environment and he guided me, introduced me to incredible people and set me up for success. I’m so grateful to Niv and Shrug for giving me a whole new network. I can honestly say, I wouldn’t be where I am with my start-up today if it wasn’t for Niv investing his time and effort into me and my start-up ambitions.
Tetsuro Miyatake
Co-Founder of Off Topic and Advisor at Harizury
Investor in Shrug
Co-invested with Shrug
NivさんとMosheさんほど業界で繋がりを持っているファンドはいない。投資先のプロダクトを本当に好きなのが話しているだけで伝わるし、これまでのシリコンバレーではいなかった稀有な存在だと思う。"The next big thing will start out looking like a toy."の「おもちゃ」を誰よりも早く見つけ、バリューを提供し、投資先から信頼を得えているトップクラスの投資家です。情報や案件共有するたびに勉強になり、ワクワクさせられます。いつも投資アドバイスをくれる彼らに感謝してます!
Mandy Hong
Angel
Co-invested with Shrug
When I was first starting my investing journey, Niv was one of the first people kind enough to show me the ropes. He has a strong network and is generous with introductions. Niv has a talent for spotting emerging trends, and his deal flow is exceptional.
Boris Wertz
Founder of Version One Ventures
Investor in Shrug
Co-invested with Shrug
Niv and the whole Shrug team are one of our favourite co-investors - they spot incredibly interesting opportunities early on and work hard for their portfolio companies. You simply want to have them on your team!
Bryant Chou
Co-Founder of Webflow
Investor in Shrug
Co-invested with Shrug
Shrug has been the best way for myself to expand beyond the b2b world I know, into various other sectors that I'd never get access to. They have a great sense for what trends are going to get big, way before it actually does. Their portfolio speaks for itself and the opportunity for myself as an operator/investor to get connected to other exciting companies is unparalleled.
Sean Rose
Angel Investor
Co-invested with Shrug
Niv and Moshe are two of few investors whose product instincts I trust — they get what's cool, what's important, and, crucially, what's going to be successful. I've invested alongside them over 10 times now and am constantly in awe of their work. They're able to build a deep understanding of any industry and business unbelievably quickly and, in turn, how they can be uniquely and exceptionally valuable to each founder. As a fellow investor, I've learned a ton from them and love every opportunity I get to work with them.
(415) 234-3348
To inquire about becoming an LP in Shrug, enter your email:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2021 All rights reserved. Shrug.